Concrete represents approximately 8% of global greenhouse gas emissions, with projections that it could be as high as 25% of global emissions by 2050 as major emitting sectors such as energy and transport begin to decarbonise. Concrete is a critical building material underpinning Australia’s infrastructure and built environment with approximately 27 million tonnes used in Australia per year. Decarbonisation of concrete will require innovation in three core pathways, lowering the carbon footprint of cement, replacing cement in concrete mix design, or reducing the use of concrete in structures. Progress towards these areas requires deep technical investigation, and critically, innovation to address major market barriers to adoption of decarbonisation solutions. This paper presents eight key market enablers required in Australia’s pathway to decarbonisation of concrete.